Souza Fit
Souza Fit is a New Jersey–based meal prep company founded by Felipe and Christina Souza. What started as a passion for fitness and nutrition turned into a fast-growing business helping busy people eat healthy without the stress of cooking. While the meals were high-quality and the story behind the brand was inspiring, Souza Fit needed a stronger online presence and content strategy to scale sales and connect emotionally with their audience.
Client Overview
Souza Fit provides fresh, vacuum-sealed, chef-prepared meals designed for athletes, fitness enthusiasts, and anyone seeking a healthier lifestyle. By focusing on convenience, quality ingredients, and consistency, Souza Fit quickly built a loyal customer base. They partnered with FBD Marketing to build brand awareness, share their story, and drive more meal plan subscriptions.
Challenge
Souza Fit faced several marketing challenges:
Lack of professional content to showcase the quality and freshness of their meals
Difficulty communicating their personal story and brand mission online
Low social media engagement despite strong customer loyalty offline
Limited awareness beyond their immediate local market
Needed to highlight product advantages (vacuum sealing, portion control, convenience)
Our Approach
We created a brand-driven content strategy to bring Souza Fit’s story and product quality to life:
Founder Storytelling: Produced videos highlighting Felipe’s transition from bodybuilding to meal prep entrepreneurship, and Christina’s role in growing the business.
Product Features: Created reels showcasing vacuum sealing, freshness, and convenience as key differentiators.
Lifestyle Branding: Showed real customers and athletes using Souza Fit meals to achieve their goals.
Content Calendar: Built a consistent posting schedule with a mix of story, product, and lifestyle content.
Ad Campaigns: Launched targeted ads focused on health-conscious consumers in New Jersey seeking meal prep solutions.
Implementation
250,000+ ad impressions in target local markets
60% increase in social media engagement rate
Significant boost in weekly meal plan subscriptions from digital campaigns
Stronger brand identity that resonates with fitness-focused and busy professionals
Results
Six months after the launch of the new website and online store, Sweet Delights Bakery saw remarkable results:
180% increase in overall revenue
250% increase in website traffic
40% of total sales now coming from online orders
Expansion of customer base to neighboring cities and states
300% increase in social media followers
Improved customer satisfaction due to convenient online ordering
Key Takeaways
For founder-led brands, storytelling is as important as the product. By blending personal story, product differentiation, and consistent content, Souza Fit was able to expand its reach and drive real growth in a competitive meal prep market.
