Fitometry Health Club
Fitometry is a state-of-the-art luxury gym offering premium fitness experiences, expert personal training, and exclusive wellness programs. Located in a competitive market with several high-end fitness centers, Fitometry wanted to position itself as the top choice for those seeking both results and a luxury experience. While their facilities and services were world-class, their social media presence didn’t fully reflect their brand’s exclusivity or drive consistent high-value memberships.
Client Overview
Fitometry blends modern training techniques, premium equipment, and an upscale environment to deliver unmatched fitness experiences. They partnered with FBD Marketing to elevate their digital presence, attract affluent members, and showcase the lifestyle associated with being a Fitometry client.
Challenge
Fitometry faced several marketing challenges:
Social media content did not match the premium, luxury feel of the gym
Low engagement and reach on organic content despite high-quality services
Lack of targeted advertising to attract high-value clients in the local area
Inconsistent storytelling about the Fitometry brand and its unique benefits
Limited video content capturing real member experiences and results
Our Approach
We built a luxury-focused content and advertising strategy designed to attract and convert the ideal Fitometry clientele:
Premium Content Creation: Produced high-quality videos and photography that highlight the gym’s modern design, exclusive amenities, and expert trainers.
Lifestyle Branding: Crafted a social media narrative that blends fitness results with aspirational lifestyle messaging.
Targeted Ads: Launched paid ad campaigns targeting affluent neighborhoods and fitness enthusiasts seeking a high-end gym experience.
Member Highlights: Featured real success stories and testimonials to build trust and social proof.
Consistent Posting: Established a professional content calendar to maintain brand consistency and engagement.
Key Metrics
300,000+ ad impressions targeting high-value prospects
50% increase in social media engagement rate
Significant uptick in membership inquiries directly from Instagram and Facebook
Improved brand perception, with members sharing more content organically
Key Takeaway
Luxury brands must showcase their value visually and strategically. A well-executed content and ad strategy can position a premium fitness brand as the ultimate choice in a competitive market, driving both awareness and high-quality memberships.
