Client Overview

Gomes Group NJ is a full-service remodeling company known for delivering exceptional craftsmanship and personalized service. Their expertise spans exterior renovations, interior remodeling, and high-end custom projects. They partnered with FBD Marketing to elevate their online presence and position themselves as a top remodeling brand in New Jersey.

Challenge

Gomes Group NJ faced several marketing challenges:

• Limited brand recognition beyond their immediate network

• Inconsistent social media presence and content strategy

• Lack of targeted advertising to reach potential high-value clients

• Difficulty showcasing their high-quality work to a broader audience

• No clear system for measuring ROI from digital marketing efforts

Our Approach

We developed a tailored social media and advertising strategy to increase brand awareness and showcase their work:

• Content Strategy: Created engaging, trend-driven social media content that highlights before-and-after transformations, client testimonials, and on-site project footage.

• Paid Advertising: Launched targeted ad campaigns to reach homeowners in prime NJ markets, driving both brand exposure and inquiries.

• Brand Positioning: Crafted messaging that positions Gomes Group NJ as the go-to choice for premium remodeling services.

• Analytics & Reporting: Implemented tracking systems to measure engagement, leads, and brand reach, ensuring continuous optimization.

Key Metrics

• Over 500,000 ad impressions across the target NJ regions

• Consistent monthly content calendar with a 30% increase in engagement rates

• Increased inbound traffic from social media by 45%

• Expanded brand visibility in high-value NJ neighborhoods

• Close rate increased due to high-quality videos and website

Key Takeaway

A strategic mix of content marketing and targeted advertising can elevate a local service provider into a recognized brand leader, attracting higher-quality leads and increasing overall market presence.